PRIVACY POLICY

Privacy Policy

1. Introduction

Serenefigure("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, make a purchase, or interact with our services as a Black-owned and operated online women's fashion retailer.

2. Information We Collect

2.1 Personal Information You Provide

· Contact Information: Name, email address, phone number, shipping/billing address
· Payment Information: Credit/debit card details, billing address (processed securely through third-party payment processors)
· Account Information: Username, password, purchase history, preferences
· Communication: Correspondence, feedback, survey responses
· Demographic Information (optional): Age range, style preferences, cultural affinity information you choose to share

2.2 Information Collected Automatically

· Device Information: IP address, browser type, operating system, device identifiers
· Usage Data: Pages visited, time spent on site, clickstream data, referring website
· Cookies and Tracking Technologies: See Section 6 for details

2.3 Information from Third Parties

· Social media platforms (when you connect or share)
· Marketing and analytics partners
· Payment processors and fraud prevention services

3. How We Use Your Information

3.1 Primary Purposes

· Process and fulfill your orders
· Communicate about orders, products, services, and promotions
· Provide customer support and respond to inquiries
· Personalize your shopping experience
· Improve our website, products, and services
· Prevent fraud and enhance security
· Comply with legal obligations

3.2 Marketing and Community Building

As a Black-owned business committed to our community, with your consent we may:

· Send newsletters featuring Black designers and cultural content
· Share information about community events and initiatives
· Invite participation in focus groups supporting Black entrepreneurship
· Promote products that align with cultural celebrations and heritage months

4. How We Share Your Information

4.1 Service Providers

We share information with trusted third parties who assist our operations:

· Payment processors (Stripe, PayPal, etc.)
· Shipping carriers (USPS, UPS, FedEx, etc.)
· Marketing and email service providers
· Website hosting and analytics providers
· Fraud prevention services

4.2 Legal Requirements

We may disclose information when required by law or to:

· Comply with legal processes
· Protect our rights, privacy, safety, or property
· Prevent fraud or illegal activities
· Respond to government requests

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4.4 Community Initiatives

With explicit consent, we may share anonymized, aggregated data with Black business organizations and community partners to support economic development initiatives.

5. Your Choices and Rights

5.1 Marketing Communications

· Opt-out of marketing emails by clicking "unsubscribe"
· Adjust preferences in your account settings
· Contact us to update your communication preferences

5.2 Access and Control

You have the right to:

· Access your personal information
· Correct inaccurate information
· Request deletion of your information (subject to legal limitations)
· Object to or restrict certain processing
· Request data portability
· Withdraw consent at any time

To exercise these rights, contact us at serenefigure@163.com

5.3 Do Not Track

Our website does not respond to Do Not Track signals. However, you can control tracking through browser settings and opt-out mechanisms described in Section 6.

6. Cookies and Tracking Technologies

6.1 Types of Cookies Used

· Essential Cookies: Required for site functionality
· Performance Cookies: Analyze site usage
· Functional Cookies: Remember preferences
· Targeting Cookies: Personalize advertising

6.2 Managing Cookies

· Adjust browser settings to refuse cookies
· Use privacy tools and browser extensions
· Opt-out of targeted advertising through:
  · Digital Advertising Alliance (DAA)
  · Network Advertising Initiative (NAI)
  · Your online choices (EU residents)

7. Data Security

We implement reasonable security measures including:

· SSL encryption for data transmission
· Secure payment processing
· Regular security assessments
· Limited employee access to personal data
· Secure data storage and retention policies

However, no method of electronic transmission or storage is 100% secure.

8. Data Retention

We retain personal information only as long as necessary for:

· Fulfilling the purposes outlined in this policy
· Complying with legal obligations
· Resolving disputes
· Enforcing agreements

Typical retention periods:

· Account information: While account is active + 3 years
· Purchase records: 7 years for tax purposes
· Marketing data: Until consent is withdrawn

9. Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect information from children under 13. If you believe we have collected such information, contact us immediately.

10. International Transfers

We operate in the United States. If you access our site from outside the US, your information may be transferred to and processed in the US, where data protection laws may differ.

11. California Privacy Rights (CCPA/CPRA)

California residents have additional rights including:

· Right to know what personal information is collected
· Right to delete personal information
· Right to opt-out of sale/sharing of personal information
· Right to non-discrimination for exercising privacy rights

To exercise California privacy rights, email serenefigure@163.com.

12. Updates to This Policy

We may update this policy periodically. The updated version will be posted with a new "Last Updated" date. Material changes will be notified via email or website notice.

13. Contact Us

For privacy-related questions or concerns:

Serenefigure
Email:serenefigure@163.com

14. Commitment to Our Community

As a Black-owned business, we recognize the historical concerns around data privacy in marginalized communities. We commit to:

· Transparent data practices
· Ethical use of customer information
· Supporting digital literacy in our community
· Using data to enhance—not exploit—community relationships

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By using our site, you acknowledge you have read and understood this Privacy Policy.

Empowering our community through fashion, culture, and trust.